All posts by smiggy

EEVblog #75 – Digital Multimeter Buying Guide for Beginners

Who else in the industry can give you 52 solid minutes of beginner advice on buying a multimeter?
Dave of course!, who started out wanting to give some “quick” advice, but as usual Dave likes to rant…
So you get a feature-by-feature breakdown on what makes a good general purpose multimeter. It Continue reading EEVblog #75 – Digital Multimeter Buying Guide for Beginners

EEVblog #73 – How to screw up your winning product

Another random drive-time rant.
Dave rants about how dickhead marketing changes can screw up your winning product.

The Tropicana Story:
http://www.businessweek.com/the_thread/brandnewday/archives/2009/04/tropicana_fiasc.html
and
http://www.fastcompany.com/blog/linda-tischler/design-times/never-mind-pepsi-pulls-much-loathed-tropicana-packaging
and
http://www.johnmamus.com/designeverything/2009/01/tropicana-design-critique.html